A new name backed by long industry experience.
Precision Commercial Hospitality Equipment brings a sharper new identity to commercial equipment knowledge and relationships built over many years in the Port Macquarie region.
Our story
SW Equipment began in 1986 as a small family business in Wauchope, serving local businesses on the Mid North Coast of NSW. From its roots in bakery and commercial equipment servicing and repairs, it grew into a supplier of commercial kitchen equipment, bringing practical product knowledge and advice to hospitality operators throughout the region.
Precision Commercial Hospitality Equipment is the next chapter in that story. Our new brand builds on the experience and regional relationships developed through SW Equipment, with the same focus on honest advice, dependable equipment and helping you find the right solution for your operation and budget.
Owner Joel Wrigley brings two decades of hands-on hospitality experience as a baker, pastry chef, production manager and bakery owner. He understands the demands of a busy operation and the importance of equipment that performs under pressure.
Based on the Mid North Coast, we supply customers locally, regionally and across Australia. From restaurants, cafes and hotels to schools, aged care facilities and commercial kitchens, we help with everyday equipment needs, kitchen upgrades and new venues, backed by clear communication and support beyond the sale.
Our heritage - SW Equipment, established 1986
Our next chapter - Precision
How we work
Listen
Understand the venue, the menu, the peaks and the equipment being replaced.
Compare
Shortlist against capacity, footprint, services and budget rather than badge alone.
Clarify
Confirm specifications, documents, availability and freight in writing.
Follow through
Coordinate dispatch and the next steps to put equipment into service.
Who you deal with
One team handles the enquiry from first question through to delivery, so you are not passed between departments part way through an order.
Product advice
Working through capacity, footprint, services and the models that suit the job.
Quotes and orders
Written quotes covering equipment, freight method and what sits outside the price.
Freight coordination
Matching the delivery method to the packed item, your postcode and site access.
After-sales support
Identifying the right warranty or service pathway when something needs attention.
What our customers say
James Craig - Ruins Café
Joel has been nothing but superb. His knowledge in recommending the right product and staying within budget. His patience in dealing with the insurance company, the electrician, the supplier, the landlord and making sure we had clear communication between us was all next level. I would definitely recommend Joel for your next purchase.
Smartland Port Macquarie
We contacted Joel when we needed a replacement dishwasher for our service. I cannot recommend Joel enough. From our initial phone call to the installation of the dishwasher was all within a 7-day timeframe. Joel was attentive and informative on the products he supplies. We received a phone call a few days later checking in on how everything was going since the install. We feel comfortable knowing Joel is local and only a phone call away if we ever need. Thank you so much!
Regional roots, broader supply
Based in the Port Macquarie region, working with hospitality businesses across the Mid North Coast and New England, with equipment supply and freight options for many locations across Australia.
Talk to the team.
Tell us what you are planning and we will help you work out the next useful step.